The internet is not just another channel for advertising.
The internet is disruptive technology – it has disrupted the business models, methods, relationships and hierarchies of the travel industry, retail, media and advertising.
We are still in a state of flux. The first articles here will describe the growth of the performance model for advertising based on a talk I gave in 2012 – but that is already history. In 2012 and 2013 many existing players have found that they\’ve been undermined or outflanked by \”big data\”, and the move towards mobile and multiple devices, and the way people use the internet.
For those working in the advertising industries and their customers, there are no textbook answers. What is needed is understanding of the wider historical, social and technical context of the industries and the forces that are at play. This site aims to give some of that.