Affiliate Marketing

Affiliate marketing, or performance marketing, is a payment model for advertising. Like all other aspects of business, it is what you make of it. We have used this model for advertising on our sites for many years. There are benefits and pitfalls but paying for advertising based on performance (% per sale, lead, click or view) is the model best suited to the internet.

Articles here are based on our experiences and methods.

Affiliate Marketing as a Business Model: Two Opposing Views

Today I have read two articles about the future of affiliate marketing as a business model for publishers. One is as optimistic as I was a few years ago about the future of affiliate or performance marketing; the other is closer to my current view. It would make more sense if they were written 6 [...]

Background of Performance or Affiliate Marketing – 1

These articles describe the growth of the performance model for advertising based on a talk I gave in 2012 – and that is already history. The internet has provided the advertising industry with an extra place to try to reach their markets. Indeed, advertising has become the default method to fund websites as the “information [...]

Background of Performance or Affiliate Marketing – 2

Developing payment methods for online advertising Traditional methods of charging for advertising assumed a scarcity value – there are only so many television channels and timeslots, only so many editions of newspapers and magazines with a standard size of page and only slightly varying number of pages. There is no scarcity of advertising space on [...]

Background of Performance or Affiliate Marketing – 3

Industry Participants These are some of the types of online businesses that have developed. Mainstream media – moving across to digital, trying to protect their patch against the newcomers Advertising and media agencies – adding digital to their existing services and skills, trying to protect their patch against the newcomers Yellow pages etc, trying to [...]